AIM Road Trip: Beef Week in Rockhampton

Wednesday 9 May 2012

Rockhampton during Beef Week is no place for the faint hearted, as Australian Institute of Management – Qld & NT executives Sarah Dreaver AFAIM and Michelle Cooper AFAIM learned during their northern expedition.

Mrs Dreaver and Ms Cooper covered plenty of miles on Wednesday, mostly on foot, as they criss-crossed the Rockhampton Showgrounds and inner-city clad in their AIM-branded costumes from dawn til dusk.

The day started with an early-bird breakfast at which more than 50 local business identities and media gathered at the Ascot Stonegrill tent to listen to 2011 Rockhampton Professional Manager of the Year John Bryant FAIM share the secrets of his remarkable success.

Mr Bryant is the chief financial officer of Rocky's Own Transport, a local trucking business which started with two staff and a four-wheel-drive in 1985 and now employs 230 full-time employees with 135 vehicles ranging from utilities to full road trains.

Next stop after breakfast was a member-seeking branding exercise through the trade show where Ms Cooper and Mrs Dreaver took part in a tractor-driving lesson, posed for countless photos with intrigued locals and sang the praises of AIM brand to all and sundry.

Come midday it was time to entertain 30 local business folk, potential sponsors and media at exclusive Fitzroy River side restaurant The Edge.

After lunch it was onto a media opportunity at Rockhampton car dealership DC Motors where Mrs Cooper and Mrs Dreaver were elevated into the crystal blue skies in a scissor lift to pose for photos.

From cars to cows, the duo moved onto the Great Western Hotel after sunset for a practice session at the indoor rodeo arena with local cowboys, bull fighters and the large inquisitive crowd.

Done and dusted, Ms Cooper and Mrs Dreaver finally retreated to Tent City for a well-deserved rest and preparation for the next day.




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