CEO volunteers for charity sleepout
AIM CEO Vivienne Anthon FAIM is stepping out of her comfort zone and onto the street - all in the name of charity.
Ms Anthon has pledged to join hundreds of CEOs across Australia to take part in the annual CEO Sleepout, St Vincent de Paul's primary fundraising event.
Business and community leaders right across the country will stand up and speak out against homelessness, as part of one the toughest and roughest fundraisers of the year.
In mid 2011, nearly 1000 community and business leaders 'slept rough' in Australia's capital cities, raising more than $4million for Vinnies services aimed at assisting Australia's homeless. In Brisbane, Vinnies had 125 participating CEOs and community leaders who raised over $550,000 for the Society in Queensland. But despite this, the harsh reality of homelessness is still alive and well.
The CEO Sleepout aims to raise awareness about the real impact of homelessness and drum up funds to help Vinnies.
Some of the ambassadors and high profile participants to sign up for the 2012 event so far include Kevin Rudd (federal member for Griffith), Madonna King (Brisbane media identity), Paul Pisasale (Ipswich Mayor), Dean Merlo (Merlo Coffee CEO), Anthony Herbert (Wallaby great), Sir Llew Edwards (former Queensland treasurer), Tom Potter (Eagle Boys founder) and Karina Collins (BDO).